GDPR - The First Ripple of a Rising Tide?
Today, most organizations rely on increasing levels of customer data to help them engage with customers and provide personalized experiences. Many businesses have collected this data wherever they could and may have found new sources to help perfect their customer engagement strategy. But with this growing insight has come rising privacy concerns.
Unregulated possession and use of customer information could leave individuals vulnerable to its misuse, as evidenced by recent data breaches and exploitation by third parties. In response, governments are asserting customer rights, creating privacy protection for individuals within their regions.
Measures, similar in their principles to GDPR, are now being introduced in the US.
In the US, all fifty states already require some level of notification in the event of a data breach, and the US Government Accountability Office has recently recommended that work should begin on drafting a federal-level internet privacy law similar in effect to the GDPR.1
According to Gartner, "Multiple countries are implementing regulations inspired by the GDPR principles, a movement that is likely to continue into the foreseeable future."2
All of this is in addition to other regulations that already govern the use and processing of personal data, potentially placing an extra burden on businesses.
Data privacy measures similar to the GDPR have been enacted around the world, and more are likely to follow. Discover more in our on-demand webinar series!
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To learn more about the anticipated trends in data privacy measures, we encourage you to read our newsletter featuring Gartner's report, "Predicts 2019: The Ambiguous Future of Privacy".
Read the Gartner report